McDonald's divides the arches of its logo in solidarity with the social distancing against the coronavirusMar 252020
The authors of the idea seek to convey that we are "separated for a moment so that we can always be together."
The McDonald's logo in Brazil has been modified by the company, in solidarity with the prevention measures introduced in the country to contain the advance of the new coronavirus pandemic.
In the new design, created by the agency DPZ & T, the characteristic yellow arches that form the letter 'M' appear separated, symbolizing the social distance between people to prevent contagion.
According to its creators, the new logo seeks to convey the idea that we are "separated for a moment so we can always be together," according to the ad advertising portal Ad Age.
The modified version already appears in all the social media profiles of McDonald's in the South American country, including Twitter, Facebook and Instagram.
Likewise, the fast food chain has suspended attention from its restaurants in Brazil since Monday, limiting its services to home delivery of orders and window sales to drivers, known in some countries as 'Automac', 'McDrive' or 'McAuto'.
The covid-19 outbreak has already left at least 1,604 infected and 25 dead in Brazil, according to statistics from Johns Hopkins University.