A home delivery service apologizes to its customers for an April 1 jokeApr 052021
The joke, motivated by April Fool's Day, caused panic among customers: some thought they had been 'hacked', others called the banks and demanded to cancel a payment that did not exist.
Thousands of French users of fast food delivery company Deliveroo received email notifications on April 1 that they had placed an order for 456 euros ($ 530). The bills included 38 free pizzas and 50 sauces "as a reward for loyalty."
Many got a personalized message and on the receipt, the company addressed customers by name and thanked them for a "great choice."
Later, it turned out that it was a joke for April Fools' Day (which in many European countries is celebrated on April 1). However, not everyone appreciated Deliveroo's sense of humor and the company faced a wave of criticism.
Gros badbuzz pour @Deliveroo_FR. La marque a cru bon d’envoyer une fausse facture à près de 500 euros la commande à ses clients. « Irresponsable », « pas drôle », « j’ai appelé la banque »... les réactions se multiplient. #Deliveroo #poissondavril #badbuzz pic.twitter.com/gnc6YXDbw1— Nils Wilcke (@paul_denton) April 1, 2021
Many users complained that the service caused panic among customers: some thought they had been 'hacked', others called the banks and demanded to cancel a payment that did not exist.
In addition, several Internet users took advantage of the situation and accused Deliveroo of poor conditions for its couriers and threatened to boycott the company.
On April 2, Deliveroo responded to user complaints by apologizing for the bad joke via Twitter. The company admitted that the idea of sending these emails was a "mistake" that only caused "useless stress" for its buyers.